Hire A Good Publicist

If I were to testify on my own behalf, my testimony would not be valid. But someone else is also testifying about me, and I assure you that everything he says about me is true. John 5:31-32

Good PR firms and publicity agents are worth every dime you pay them.

PR people can say things about your organization that you would feel uncomfortable saying personally. When you say it, it sounds like hype. When the PR agent says it, it rings true.

News editors trust PR people who have proven their veracity. To modify the old E. F. Hutton slogan, when a good publicist talks, people listen.

Jesus knew the value of third-party endorsements. He knew that people would not be convinced by his word alone.

Perhaps you have considered engaging someone to manage your public image. Or maybe you’re thinking of releasing your PR people to reduce expense. In either case, consider the leadership lesson Jesus provides in his description of John the Baptist’s contribution to the mission.

Who tells your story?