Choose Names Carefully

What’s more, I am changing your name. It will no longer be Abram. Instead, you will be called Abraham. Genesis 17:5

With apologies to Shakespeare, I don’t think my wife would appreciate receiving a dozen artichokes for Valentine’s Day—even if they did smell like roses.

A rose by any other name would not be a rose.

Names are symbols that speak volumes about a product or the type of service you can expect from a particular organization.

One of the first tasks God gave Adam was to name the animals. When God was ready to initiate a new chapter in Abram’s life, he marked the occasion by changing his name. This was no small thing.

It is easy to think that names are less important than quality products, good service, and high ideals, but history is littered with decent ideas that never went anywhere because people couldn’t (or wouldn’t) get past their names.

The Chevy Nova was wildly popular in the United States, but sales stalled in Latin America because the name translates literally as “No Go,” which is hardly a good name for a car. I’m sure there are other examples, but who can remember them?

The Master of the Universe sees the importance of names. You should too.