Protect Your Reputation

Jesus sternly warned them, “Don’t tell anyone about this.” But instead, they went out and spread his fame all over the region. Matthew 9:30-31

In the first-ever nationally televised presidential debate, Senator John Kennedy and Vice President Richard Nixon squared off in 1960.

The debate was carried on TV and radio. Those who watched TV generally thought Kennedy had won. Those who heard it on the radio gave the nod to Nixon.

Why?

Most analysts say that Nixon’s not using makeup allowed viewers to see beads of perspiration on his upper lip, which gave him the image of insincerity. Kennedy won the image contest and ultimately the election.

Jesus knew that people would distort his message, so he sought to curtail the spread of his fame. He didn’t hide the truth, but he understood the need to protect it from misinterpretation.

Your image is every bit as valuable as your real estate holdings, bank accounts, and inventory.

One of a leader’s top priorities is the vigilant protection of their organization’s reputation. How well are you doing?