Get A Piece Of The Rock

From everlasting to everlasting, You are God.

Psalm 90:2

One day in the 1890s, an advertising agent named Mortimer Remington was traveling by rail through New Jersey to a meeting with the Prudential Insurance Company. He passed Snake Hill, which at the time was an impressive mountain-sized rock (it has since been reduced by quarrying). Remington’s mind went to the Rock of Gibraltar, and he conceived one of the greatest advertising symbols of all time. Even today, the Rock of Gibraltar is the symbol of Prudential with its slogans “Strength of Gibraltar” and “Get a Piece of the Rock.”

But even the Rock of Gibraltar will one day crumble. Only God Himself is unchanging, eternal, and permanent. Some picture God merely as an elderly, white-haired divine logo. But our God is from everlasting to everlasting, and His attributes never change. He is eternally loving, powerful, present, and omniscient. His Son, Jesus Christ, is also the same yesterday, today, and forever.

It isn’t Gibraltar but Jehovah who gives us unshakable strength and unfailing hope. Our lives find stability when we get a piece of the Rock.

Who trusts in God’s unchanging love builds on a rock that none can move.

GEORG NEUMARK