Share Your Heart

People judge by outward appearance, but the LORD looks at the heart. 1 Samuel 16:7

The CEO was frustrated. His company’s best customers weren’t signing up for a comprehensive new program that offered many excellent benefits. Many of them threatened to take their business elsewhere.

“Don’t they know that I want them to succeed?” he asked.

“They can’t know unless you tell them,” I answered.

“But I just assumed they’d know my heart.”

Your customers, your staff, and even your closest friends won’t know your heart unless you tell them. If you’re assuming they will somehow just know your intentions, you will be disappointed.

Samuel was choosing a new king for Israel. If he relied only on what he could see, he would make the wrong choice in this important decision.

The CEO shared his heart in a letter to his customers, and many of them signed up for the new program. One wrote, “I just needed to hear it from your heart.”

Are you waiting for someone to make an important choice? Have you told them how you feel about it?