Excite Their Emotions

Jesus called out to them, “Come, follow me, and I will show you how to fish for people!” Matthew 4:19

The success of a marketing campaign depends on the degree to which you can excite the emotions of the people you are trying to reach.

It’s not enough to give them the facts about your product or service; you have to touch their hearts, ignite a passion. Your goal should be to create a desire for your vision and make them want it, even if they don’t believe they need it.

Peter and Andrew were fishermen whose lives revolved around fishing. In those days, fishing wasn’t a job, but a lifestyle.

Jesus was a master at knowing what was important to people’s hearts. As he walked along the shore, he had probably even watched Peter and Andrew work their father’s boat.

“Did you hear that, Andrew? He says he’ll teach us a whole new way to fish—let’s go!”

Whenever you need people to follow you, find a way to excite their emotions.

Create a desire, not just a need.